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Cadence Cycling & Multisport and Cervelo End Relationship

Philadelphia, Pa.— Cadence Cycling & Multisport (Cadence), Philadelphia’s premier retail store for cycling and triathlon products, is no longer a participating dealer of Cervelo bicycles. After weeks of negotiations, Cadence and Cervelo decided to part ways professionally effective immediately. 

“The bike industry is changing,” said Jay Snider, owner of Cadence. “We must evolve with it and continue to offer the quality products and services our customers have come to expect. Cadence’s and Cervelo’s philosophies on how to achieve these goals no longer coincide, so both parties agreed it was time to move in different directions.”

Cadence, located in the Manayunk neighborhood of Philadelphia, PA, has sold road and triathlon equipment to the Philadelphia market for eight years. The company maintains successful relationships with Cannondale, Kestrel, Orbea, and Wilier.  Additionally, Yeti mountain bikes and Fuji, have both been added to the 2012 line-up of product offerings. 

Cadence encourages existing customers who previously purchased Cervelo merchandise to continue to bring their bikes to Cadence for maintenance and cleanings. The company will provide warranty service for 30 days on all Cervelo products, but can no longer process warranty claims after February 1, 2012.

More information about Cadence Cycling & Multisport, including information about other products and services, can be found by visiting the company’s website at www.cadencecycling.com or the Cadence Facebook page.

Contacts

Cadence Cycling & Multisport

Owner: Jay Snider (310) 396 5000

General Manager: Brady Gibney (215) 508 4300

FOR IMMEDIATE RELEASE

 

Young Survival Coalition Opens Rider Registration for the Eighth Annual

YSC Tour de Pink

 

Brian Walton, Former Professional Cyclist and Olympic Medalist to Lead the Tour Supporting

Young Breast Cancer Survivors; New One-day Century Ride Option

 

July 29, 2011 -- Former professional cyclist and Olympic medalist Brian Walton will join hundreds of cyclists this fall riding the eighth annual YSC Tour de Pink – the premier bike tour for breast cancer awareness benefiting Young Survival Coalition – the leading global organization dedicated to the critical issues unique to young women diagnosed with breast cancer.

 

Taking place September 23-25, the eighth annual YSC Tour de Pink is a journey participants will never forget. Touted as the ride “from the Revolutionary War to the Jersey Shore,” the tour features a scenic, rolling course with technical descents, breathtaking views, full support including rest stops, SAG vans and mechanics. The three-day tour begins in Morristown, NJ, stops in Princeton, NJ and ends on the beach in Long Branch, NJ. The Tour also features a one-day ride starting and finishing in Princeton, NJ and traversing through the rolling hills of Bucks County, PA. One-day riders can choose between a full century (100 miles) or metric century (62 miles) ride. Registration is now open at www.ysctourdepink.org.

 

“We are extremely excited to have Brian riding with us this year at the YSC Tour de Pink,” said Lisa Frank, two-time breast cancer survivor, founding member, Young Survival Coalition and co-director, YSC Tour de Pink.  “Riding alongside such an accomplished pro and Olympic Medalist will be an additional inspiration for the hundreds of dedicated men and women who have taken on this challenge. The critical funds raised during this event are vital for YSC to be able to continue to provide support, education and hope to young women battling breast cancer and to their families.”

 

Brian Walton has one of the most illustrious histories in professional cycling. Walton is a 12-year veteran professional, 10-time Canadian National Champion and a three-time Olympian winning the Silver Medal in the 1996 Olympics. Walton won Gold Medals at the Pan American Games on three occasions and has raced numerous times in Philadelphia’s former US Pro Championships, placing in the top four three times and finishing second twice. Walton now serves as President of Cadence Cycling and Multisport Centers in Philadelphia – a nationally-renowned training and retail center. This will be his first time participating in the YSC Tour de Pink.

 

Young Survival Coalition (YSC) was founded in 1998 by three young women with breast cancer. With almost 30 affiliates across the United States, YSC offers resources, connections and outreach so women feel supported, empowered and hopeful knowing that they are not alone.

 

Joining YSC Tour de Pink as a sponsor in 2011 is Unite for HER. Established in 2009 by a breast cancer survivor, Unite for HER provides programs that bridge the gap between the wellness and medical communities for patients as they undergo and recover from treatment.  For more information about Unite for HER, please visit www.uniteforher.org.

 

YSC Tour de Pink has expanded in recent years to also include a three-day West Coast ride in California and one-day tours in Atlanta and Duluth, MN. YSC Tour de Pink is produced annually by g4 Productions – an event planning and production firm specializing in participatory sports and charitable fundraising events. For more information, visit www.g4events.com.

 

About Young Survival Coalition (YSC)
Young Survival Coalition, based in New York City with nearly 30 national affiliates, is the premier international organization dedicated to the critical issues unique to young women and breast cancer. YSC offer resources, connections and outreach so women feel supported, empowered and hopeful. Through action, advocacy and awareness, YSC seeks to educate and influence the medical, research, breast cancer and legislative communities to address breast cancer in young women, and to ensure that no women diagnosed under 40 faces breast cancer alone. For more information about Young Survival Coalition, visit youngsurvival.org or call 877.YSC.1011.

 

Media Contact

Ed Donovan

610-220-1441

ed@egdpr.com

 

Join us for the First Annual Cadence Cycling Foundation Senior Bike Presentation!

Our generous partners at Advanced Sports International will be presenting six CCF seniors with new Fuji road bikes for their successful participation in the CCF. Please join us as we send off our seniors listed below on their college careers with their brand new Fuji bikes.

Leroy Hayes - University of Vermont
Sam Cowans - Bucknell
Devoy Thompson - Robert Morris
Pat Thach - Penn Stete
Jason Long - Temple
Eric Ly - Penn State

Food and refreshments will be provided after the presentation.

When: August 2nd @ 4:30 PM - 5:30 PM

Where: Cadence Cycling and Multisport-  4323 Main Street- Philadelphia, PA
19127

For more information, please contact Ryan Oelkers at 267.973.5821 or at roelkers@cadencefoundation.org

Read the whole article in the Cadence Cycling and Multisport Blog