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While BMC is more widely known in the United States as a manufacturer of premier road-racing machines, they are likely more recognized in Europe as a mountain bike manufacturer. This should come as no surprise as BMC is located in the axis-mundi of mountain biking: the Swiss Alps.

BMC's unflinching commitment to "Swiss precision" is notorious. Switerland's culture is one dedicated to precision, a fact which has been reflected for centuries in their architecture, watch making industry, and banking tradition. BMC has clearly inherited this Swiss passion for precision and technological innovation and carried it over into the design of some of the world's finest road and mountain bikes.