Craft is a brand that probably needs no introduction. Throughout Europe and the United States Craft is instantaneously recognized for its high quality moisture wicking base layers. Craft is also one of the world’s most popular multi-sport lines and, as supplier to the 2007 UCI pro team Astana, Craft's visibility is sure to grow considerably.
Since 1977 Craft has focused on developing innovative high-performance apparel designed and built to withstand the extreme requirements of competition. In short, Craft's purpose is to ensure success through functionality for endurance athletes of all abilities.
Performance is at the core of the Craft philosophy and their layering system is a prime example of this. Designed to keep athletes cooler and drier in all conditions, Craft's layering system enhances performance and thereby maximizes results. Ingeniously designed with textured patterns on the skin side of base layers to ensure the fabric does not stick to the body, Craft's base layers optimize the body’s ability to cool itself during strenuous activity.
In many ways we think of Craft as we think of Cervelo: like Cervelo, Craft extensively tests and researches their products and constantly evolves their designs. In short, Craft, like Cervelo, "gets it." They get the lifestyle, they get the passion, and they know their stuff better than anyone.