For the past 15 years, Blue Seventy (formerly IronMan) designed Ironman-branded wetsuits. In that time they became the most prominent wetsuit brand for triathletes. In 2006 Blue Seventy introduced a number of new products to make life in the water easier and more efficient, including skull caps, toe covers, swim gloves, and goggles.
Blue Seventy's design philosophy is to create products that help swimmers reach their full potential. During the development process they obsess over stroke rates, collar heights, upper body restrictions, center of buoyancy, and countless other things that help create the delicate balance between fit, material and design. Blue Seventy testing includes world champion swim specialists, novice swimmers and those standing next to you at the start line, helping them create some of the best products on the market.